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Sparco and MARTINI RACING® together again, a partnership that looks like legend and future: that’s how we could define the cooperation agreement between two icons Made in Italy, that in the golden age of Rally aroused the hearts of generations of car enthusiasts and still incite strong emotions.

At the heart of the agreement between Sparco and MARTINI RACING, brand of the Bacardì Group, the launch of a range of products that for the first time ever reinterpret in a modern way the epos of MARTINI RACING in the motorsport, on the roads of the whole world: from the race suit to the helmets to the seats, that will be launched also in an office version, the rally myth of the late 20th century comes back to life. The baptism of the renewed partnership will take place in Turin, the Italian capital of automotive and birthplace of both brands, in occasion of the Automotoretrò, an exhibition dedicated to historic motoring, from the 30th of January to the 2nd of February 2020 at the Lingotto Fiere. Sparco will be present with a stand at the 2 Stand B-17 Pavilion.

MARTINI RACING is a name that revokes immediately love for motors, sports, but also technology, innovation and design, a brand, a team and a style that had a special role in the story of car races for nearly 50 years.” – says Fabio Pane, Marketing Manager MARTINI for Italy – “Today the legend lives on in the historic partnership with Sparco thanks to a collection that combines heritage and innovation. The futuristic outlook is an attitude for MARTINI that for the occasion presents during the cocktail party dedicated to Automotoretrò the new flagship product: MARTINI FIERO, a contemporary aperitivo with a low – alcohol content, made with a blend of selected white wines, with a brilliant red color and intense fruity and citrusy notes of tangerines and oranges.”

“The relationship between Sparco and MARTINI RACING is an historic one that keeps marking tradition and innovation – says Niccolò Bellazzini, Brand Manager Sparco – the agreement sealed with the Bacardì Group wants to reward the motoring enthusiasts with iconic products that combine heritage of the past with the Sparco’s most advanced technologies. MARTINI RACING glorious history, thanks to this ambitious project, goes on and modernizes, giving to all the passionates of this historic livery the chance to have avant-garde technical equipment that complies with FIA regulations”


From the Italian Miki Biasion – Rally World Champion 1988 and 1989 – to the Finnish Juha KanKunen – 4 times World Champion between 1986 and 1993, as well as last official pilot of a Lancia with a Martini racing livery; from the German Walter Röhrl – that dominated in 1980 and 1982 – to the French Didier Auriol  – partner of Biason in 1989.  And also, legends like the unforgettable Henri ToivonenMarkku AlénAttilio BettegaColin McRae: in the golden age of rally, Sparco and MARTINI RACING contributed to the triumph of the best pilots of the planet. And thanks to this renewed partnership, the enthusiasts of yesterday and today can live again those emotions wearing e using the products that faithfully reproduce colors and lines of yesteryear. Plus, the best Sparco’s innovations of 2020 to guarantee maximum safety and comfort, as well as a unique and unparalleled design.

Miki Biasion will be the one revealing to the public the new heritage collection of 2020 during a cocktail party based on the innovative MARTINI FIERO Saturday 1st February at 15:00 at the Sparco stand at Automotoretrò: “The core of my agonistic history has always been tied to the MARTINI colors and to Sparco – says Miki Biasion – these colors have marked the most important seasons of my career and being involved in this new union is a source of pride as well as a mean to remember a great past with products that look to the future, homologated and usable to this day.”


The heritage line enriches the Sparco collection with a range of products that can be used by pilots, thanks to an avant-garde technology, with all the qualitative standards and with an unmistakable livery with a classic feeling.

Here the list of the products that will be exposed also in the Italian historic MARTINI headquarter in Pessione, at the Factory Store of Casa MARTINI and at the Terrazza MARTINI in Piazza Diaz, Milan:

  • Suit Sparco-Martini Racing based on the Competition Plus Suit (homologation FIA8856-2000)
  • Casket “Jet” Sparco-Martini Racing based on Air Pro RJ-5i (homologation FIA 8859-2015)
  • Casket “Full-face” Sparco-Martini Racing based on Air Pro RF-5W (homologation FIA 8859-2015)
  • Racing Seat Sparco-Martini Racing based on Pro 2000 QRT (homologation FIA 8855-1999), technology awarded at the Best Product Awards at the International AutoSport of last January, available in the classic colors blue “Petrolio” e grey “Elephant”
  • Performance seat Sparco-Martini Racing based on R100 base, the Sparco seat with backrest adjustment most popular among enthusiasts
  • Office Seat Sparco-Martini Racing based onIcon, the Sparco armchair that reclaims the shape of the famous Sparco seat R100.

The products will be available from the middle of March 2020. Preorder online until the 29th of February on to have a 10% discount.