• WRC Promoter and BT Sport extend broadcast agreement until 2024
• Every stage from every round screened live by UK broadcaster
• WRC launches exciting hybrid-powered cars in 2022
Munich, 21 July 2021 – British rally fans can continue to follow the fortunes of their heroes in the all-action FIA World Rally Championship on BT Sport until 2024 under a new agreement between the broadcaster and WRC Promoter.
The network has screened the WRC since 2014, tracking the rise of young British drivers like Elfyn Evans and Gus Greensmith to become established stars of the WRC line-up.
Following a series of knife-edge battles for the drivers’ and manufacturers’ titles in that period, WRC Promoter, which owns the championship’s commercial rights, has extended its exclusive live broadcast partnership with BT Sport for three more years.
BT Sport will screen every round of the championship live. The new deal kicks in next season, when the WRC launches an exciting new era of hybrid-powered cars from Evans’ Toyota Gazoo Racing squad, Greensmith’s M-Sport Ford team and Hyundai Motorsport.
The broadcaster will cover every special stage from every championship round as it happens. In addition, fans will enjoy expert analysis from rallies, key interviews with the top stars and behind-the-scenes features.
A pre-event magazine show, daily highlights capturing all the twists and turns on the leaderboard and a post-rally review programme are also part of the extended agreement.
“British rally fans have celebrated some stellar moments over the years, cheering on as they watched TV coverage of Colin McRae and Richard Burns bringing WRC championship glory to their shores,” said Philipp Maenner, media rights director at WRC Promoter.
“Now a new generation of British drivers is focused on emulating those amazing achievements. I’m delighted that, as the WRC travels the globe to compete in picture-postcard locations and gruelling conditions, BT Sport will continue to screen the thrills and spills from every round.
“The introduction of sustainable hybrid technology next year for the WRC’s headline category marks one of the biggest milestones in the sport’s history and this extension means British fans will be right there from the beginning.”
Rachel Knight, Sports Rights Director, BT Sport said: “Today’s news not only extends our successful long-term relationship with WRC Promoter, it builds on our existing motorsports coverage of Moto GP, Extreme E and Moto E.
“BT Sport is passionate about sustainability and we aim to become one of the greenest broadcasters globally, so we welcome the chance to showcase WRC’s landmark hybrid evolution from 2022.”