M-Sport Ford World Rally Team enters the new season with a bold new look as it launches into action on Rallye Monte-Carlo.
Inspired by synthwave music, and maintaining its electrified look as a nod to the hybrid era, 2023’s livery features neon bolts of vibrant pink and electric blue across a canvas of the iconic Ford blue. The team takes the success of 2022’s stunning livery and takes it one step further, hoping to make an impact in both colour and performance in 2023. The striking new design takes to the stages for the first time in Monte-Carlo in the hands of Ott Tänak and Pierre-Louis Loubet.
M-Sport launches its new livery with a video following the bare carbon-fibre panelled car through the hands of its designer as he applies the wrap, eventually revealing the bold and dramatic new colours.
Ford branding remains prominent on the car in the central bonnet location, while the iconic Red Bull remains a key feature of both Tänak and Loubet’s cars. Red Bull’s extended sponsorship now covers both drivers, who will be donning their new caps as official Red Bull athletes in 2023.
Jourdan Serderidis, driving M-Sport’s third Rally1 car in Monte, shares the vivid look as the cars line-up with the same eye-catching colours.